Glow by John Vincent Redrico

John Vincent Redrico Designs The Glow Print Ad

John Vincent Redrico, the author of the highlighted work John Vincent Redrico's Glow Print Ad explains, Nescafe Decaf's "Why Not?" campaign paved the way for the first glow-in-the-dark print material ever to be produced. A cup of great tasting coffee during the evenings can be very enjoyable as with the experience of our readers once they land on our print ad. In a lit room, the material shows a Nescafe Decaf pack with the headline: “Sarap ng Kape” ("Great Tasting Coffee") When lights are turned off, the moon and stars glow along the new copy that reads: “Sarap ng Kape…Lalo Na Sa Gabi!” ("Great Tasting Coffee...especially at night!").

Glow by John Vincent Redrico Images:

VIA: http://competition.adesignaward.com/design.php?ID=28551

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